Choose

 Eight

Major

Advent

ages

of

the

 brand  

 

Traditional cloth art shop

Shop allied of home furnishing of cloth art of brand  

 brand

Unknown, without cultural inside information, there is no market appeal.

Inducts VI system, the mold standard, outstanding, the unique brand image and the exclusive agency, in the shop the shop image, had demonstrated fully lives at the uncommon quality, the superiority can see.

 Type of operation

Lacks the market the whole understanding and the business strategy, certain specially permits reality of name of line congenial management the management, east Shi Xipin.

Several year straight camp manages successful and the alliance special permission managerial experience continuously, the standardized operation system, the entire journey sales management, the entire journey sale drive, the entire journey without cause for grief management.

Pricing system  

The stable complete price system, has not lacked the standard the market price management, the middle man layer upon layer increases price, the price not to be extremely unstable, the retail sales profit are few.

The headquarters picked the purchase price for the commodity price for the national unification alliance business, the production in enormous quantities reduced the production cost, not middle link factory goods supply, the huge retail sales profit space has left the alliance shop, guaranteed that the alliance shop benefit was stable.

 Characteristic of the products  

Without the whole product system. The source of goods majority is puts all sorts of things together, beyond control the product quality, the style localization may not say, product obsolete backwardness.

The diverse product lets the alliance have more profit origins. Not only provides the window blind. Also provides the necessary bed, the repair, the hotel fabric covering and so on, promotes the new product design and the series unceasingly.

Marketing characteristic  

Lacks the multi-serial products operation the profession experience and the conformity market resources strength, the investment fund shortage, does not have the specialized marketing talented person, forms with difficulty continues the marketing characteristic and the competition core.

The specialized marketing troop alert to market shift, seasonable holiday each serial products promotion continuously, is accepted the competitor, lets the alliance obtain the single shop profit the maximization, the brand promotion provides the careful manufacture the publicity material, including proclaims the circular, to propagandize CD, the product picture and so on.

 Serve the characteristic  

Lacks the system always to make the mechanism, to allies the shop the demand to lack the ability to do what one would like, adopts makes excuses, the protracted way, lets it go at that in order.

The entire journey inventory instruction, the entire journey repair instructs and constructs, the entire journey marketing instruction, lets the alliance without cause for grief management.

Operation is guided  

Simple superficial, takes for granted the market knew, starts doing business the arrangement time to be long, the selected location, the cultivation, the inventory and so on trivial business consumes the massive manpower, the physical resource, extremely easy to cause the alliance shop to fall into passively.

As soon as system's alliance shop education training system, the typical case demonstration, the successful experience clone, the alliance shop passes through the investment, according to the headquarters unified plan, the short time is then open for business.

Development strategy  

Keeps changing one's goals, lacks the sustained development power, has not grasped to the prospects for development, the confidence is insufficient。

The scientific market plan, takes a long-range approach developmental strategy, unflustered Wang Zhe style,